Three years later, in June 2009, Fanta re-launched the campaign. The campaign lasted from mid-2001, in the form of a successful trial run, to October 1, 2006. After a brainstorming session, the Ogilvy creative team of Andrea Scaglione, Andrew Ladden, and Bill Davaris created the tagline "Wanta Fanta!" which became the jingle for the Fantanas in the broadcast campaign. For the re-introduction of Fanta in the United States, Coca-Cola worked with the ad agency Ogilvy (NYC) in 2001. Marketing įanta Shokata with labels upside down as part of the "turn the world upside down" ad campaign United States įanta is known for its upbeat colorful advertising in the United States, it showcases The Fantanas, a group of young female models, each of whom promotes an individual Fanta flavor. The orange Fanta of today was produced for the first time in Italy, in Naples, in 1955, when a local bottling plant started producing it using locally sourced oranges. The drink was heavily marketed in Europe, Asia, Africa, and South America, although it did not become widely available in the United States until the 1960s because the company feared it would undermine the strong market position of their flagship cola. Following the launch of several drinks by the Pepsi corporation in the 1950s, Coca-Cola relaunched Fanta in 1955. įanta production was discontinued when the German and Dutch Coca-Cola branches were reunited with their parent company after 1945. Dutch Fanta had a different recipe from German Fanta, elderberries being one of the main ingredients. Max Keith put the Fanta brand at the disposal of the Dutch Coca-Cola plant, of which he had been appointed the official caretaker. Nederlandse Coca-Cola Maatschappij) suffered the same difficulties as the German Coca-Cola plant. ĭuring the war, the Dutch Coca-Cola plant in Amsterdam (N.V. Many bottles were not drunk but used as a cooking ingredient to add sweetness and flavor to soups and stews, since wartime sugar was severely rationed. In 1943 alone, 3 million cases of Fanta were sold in Germany. After the war, The Coca-Cola Company regained control of the plant, formula, and the trademarks to the new Fanta product-as well as the plant profits made during the war. The German plant was cut off from Coca-Cola headquarters following America's entry into the war following the Japanese attack on Pearl Harbor in 1941. The name was the result of a brainstorming session, which started with Keith's exhorting his team to "use their imagination" ( Fantasie in German), to which one of his salesmen, Joe Knipp, retorted "Fanta!". To circumvent this, Max Keith, the head of Coca-Cola Deutschland (Coca-Cola GmbH), decided to create a new product for the German market, using only ingredients available in Germany at the time, including beet sugar, whey, and apple pomace-the "leftovers of leftovers", as Keith later recalled. It also provides the corresponding size in inches and centimeters.During the Second World War, the US established a trade embargo against Nazi Germany, making the export of Coca-Cola syrup difficult. This chart helps to convert between women's shoe sizes used in different countries and regions, like the US, Canada, Europe, UK, Australia, Mexico, Brazil, Japan, China, and Korea.
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